Diagnosing the Top Influence Campaign
Mistakes and How to Avoid Them (04.24.18)

Webinar • Tuesday, April 24, 2018 • 2:00 - 3:30 PM ET | Qualifies for 1.5 CAE credits


As a Government Relations professional, efforts at education and advocacy are extremely important.  Unfortunately, in today’s challenging lobbying environment, seemingly smart influence campaigns can fail because of common—and avoidable—mistakes.

But you can “mistake-proof” your own campaign! Start by weeding out old tactics and new misconceptions that can undercut your influence with legislators, PAC contributors, association members and employees. Rethink “push button” influence technology. Turn your audience’s current position as a powerful persuasive tool. And do it all in time to get the edge now—and with post-election influence.

Let one of America’s top influence experts show you how!

Register now for Diagnosing Today’s Top Influence Campaign Mistakes: How to Keep Them From Sabotaging Your Success  

In this 90-minute webinar, influence expert Amy Showalter reveals common mistakes that can seriously undermine your ability to get others to take action. Whether your goal is to influence the general public or employees or members, you’ll discover where everything from old assumptions to new technology might be undercutting your messages and power to persuade—and how to get back on track for success.

Develop the right influence campaign for your audience.  Instead of benchmarking the tactics of other organizations (one of the worst mistakes!), you’ll learn how to customize a campaign for your own audience and objectives. You’ll be able to weed out mistakes and misconceptions so you can use your own best tactics and research methodologies to create those all-important “magic bullet” messages. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn how to find and fix mistakes that are cutting into your influence campaign’s success, including: 

  • The three types of influence agents and which is superior to the others
  • Why your audience’s current position is so important and how to leverage it in your persuasion campaign
  • How to create “magic bullets,” those elusive one-time persuasive messages that are dramatically successful;
  • Why relying on “push button” influence technology is a mistake—even though we, as influence agents, desperately want to believe in its effectiveness
  • The #1 overused (and largely ineffective) influence tactic and why it negates your persuasion success
  • How to keep faulty research methodology from sabotaging your understanding of your audience  and the effectiveness of your influence messages
  • The success-critical planning step most people overlook their influence campaign

Remember, creating awareness and educating your audience are important, but persuasion is the ultimate measure of your success.  Don’t miss this chance to build your own strongest influence campaign—in time to get the edge over your opponents.

Register now for Diagnosing Today’s Top Influence Campaign Mistakes: How to Keep Them From Sabotaging Your Success

Meet Your Webinar Leader

Amy Showalter is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, and senior management recognition after collaborating with Amy.

She has galvanized thousands of grassroots evangelists and staff for her clients who want to advance their cause politically. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide’s program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism)

Her blog “Politicking the Bottom Line” is published on Forbes.com, and she also blogs for K St. Cafe.com. Over 500 media outlets have featured her insights, including the San Francisco Chronicle, The Washington Times, Politico, CNN Money.com, Foxnews.com, CNBC.com, and Roll Call. She is the author of,”The Underdog Edge: How Everyday People Change the Minds of the Powerful. . . and Live to Tell About It.” (Morgan-James) and “105 Ways to Build Relationships with Your Elected Officials,” which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives.

Over 3,000 government relations professionals subscribe to her Roots of Success newsletter. She is the Co-Founder and Producer of Innovate to Motivate®, a conference for veteran political involvement professionals.

She has served as a faculty member at the U.S. Chamber’s Institute for Organization Management, and as a guest lecturer at George Washington University’s Graduate School of Political Management. Amy is also a past Chairman of the American Society of Association Executives Government Relations Section Council. She is a board member of the Association of Government Relations Professionals (formerly American League of Lobbyists).

Amy has worked as a Legislative Aide to Former Ohio Senate President Richard Finan. She then lobbied for the small business members of the Ohio Chamber of Commerce.

Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.

Who Should Attend

This webinar is of value to local, state and national associations, corporations and non-profits. Attendees who will benefit most include:

  • Lobbyists
  • PAC directors
  • Grassroots leaders
  • Communications/Marketing

Don't wait! Register your entire team today!


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(Available for viewing
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