From Activity to Achievement: Next Level Government Relations Metrics that Matter | Thompson grants

From Activity to Achievement: Next Level
Government Relations Metrics that Matter

Webinar • Wednesday, July 15, 2020 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE and 1 CPE credit


Do you measure your government relations work by the number of legislator contacts, social media followers, lobbyist meetings and PAC receipts? 

Stop!  Measuring such elementary activities can actually decrease the value of your function and status within your association or nonprofit. Focus instead on metrics that matter: legislative achievements.

Now, let an expert show you how to attain those achievements, measure their impact and quantify the results.

Register now for From Activity to Achievement: Next-Level Government Relations Metrics that Matter.

Amy Showalter is a grassroots and PAC influence expert and author of From Activity to Achievement: Next-Level Government Relations Metrics that Matter. In this one-hour webinar, she distills the report’s insights on the  advocacy, PAC and lobbying metrics that matter the most.

Switch your focus from activities to achievements.  You’ll learn the most compelling metrics for demonstrating the tangible value of your GR efforts. You’ll also benefit from Amy’s Grassroots Influence Pulse (GRIP®) research on the specific activities 240 advocacy professionals agree lead to legislative achievements.  Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now for Amy Showalter’s expert guidance on how to turbocharge typical government relations metrics into metrics that matter, including:

  • How to overcome obstacles to effective GR metrics
  • Amy’s proven approach for defining activities vs. achievements
  • How to measure the impact and quantify results for the activities most likely to lead to legislative achievements
  • What the “D” word is, and why never to use it about your projects 

You’ll come away from this webinar understanding how to measure your government relations work in terms that are tangible—and meaningful.

Register now for From Activity to Achievement: Next-Level Government Relations Metrics that Matter.

Meet Your Webinar Leaders

What do International Paper, Dow, the National Association of REALTORS® and the American Kennel Club have in common?  They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence.  Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition after collaborating with Amy.
She has delivered over 300 workshops and keynotes to over 25,000 grassroots advocates, PAC contributors, and PAC boards of directors, government relations staff, and non-profit volunteer leaders about how to maximize their political and civic influence. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism) 

Amy has had over 30 columns published on and Bloomberg Government. She has been cited in over 900 media outlets, including the Washington Times, Politico, CNN,,, and Roll Call.  She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful . . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives. 

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Government Relations staff
  • Advocacy professionals
  • Communications staff

Don't wait! Register your entire team today!

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