Grassroots Influence:Using Qualitative Analysis to Drive Smarter Advocacy Strategies | Thompson grants

Grassroots Influence:Using Qualitative Analysis to Drive Smarter Advocacy Strategies

Webinar • Thursday, November 14, 2019 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE credit


What are the trends in grassroots influence tactics? How are advocacy professionals spending their time, and what is the ROI of their activities? What are they spending time on that doesn’t lead to legislative achievements? Most important, how are legislators responding to these grassroots influence tactics? According to the biennial Grassroots Influence Pulse™ (GRIP) survey, there are clear indicators as to which tactics are more likely to provide optimal influence outcomes.

The GRIP research is unique. It uncovers the variables correlated with legislative success, and then goes to a deeper level of analysis by taking the most significant variables and examining them further for their predictive factors. Thus, you’ll know which tactics are most likely to predict your legislative success.

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Advocacy Strategies.

In this 60-minute webinar, you’ll benefit from ready-to-use guidance direct from Amy Showalter, co-author with Dr. Kelton Rhoads of the groundbreaking Grassroots Influence Pulse™ survey. This biennial survey with hundreds of grassroots professionals reveals the outcomes associated with various grassroots influence tactics. From qualitative analysis of what is and isn’t working for you, to how today’s top performers drive influence, you’ll learn how to turn grassroots efforts into grassroots influence.

Take the guesswork out of your work! Drawing on the survey’s analysis of grassroots efforts being used by associations, corporations and nonprofits, you’ll discover today’s smartest ways to allocate resources, recruit volunteers and approach legislators so they engage … and so you see results. Plus, you’ll have the chance to ask Amy your own questions during the Q&A portion of the webinar. 

Reserve your space now to learn:

  • The newest predictors of legislative success – which tactics are associated with legislative victory?  
  • The five grassroots tactics everyone spends time on that do not predict  legislative achievement
  • The tactics that, over six years of GRIP research, have remained constant in their capacity to predict legislative victories
  • The grassroots influence tactics that, over six years of research, still don’t lead to legislative victory  
  • A key predictor of grassroots influence success that can only be affected through your PAC
  • Trends in specific legislator behaviors 
  • The difference in how successful v. less successful grassroots professionals view grassroots effectiveness 
  • How grassroots professionals define success – is it by activities or results? What are the activities and results deemed as successful outcomes?
  • How advocate burnout impacts results, and how to mitigate it
  • Does the frequency of grassroots mobilizations impact advocacy success?
  • Regulator influence tactics - what tactics are being used in the regulatory environment? What’s working and what’s not?
  • Does stakeholder research matter?
  • Advocate training – how does it affect legislative success?

You will also learn:

  • The most admired grassroots organizations (and why they are admired)
  • What the parity influence dynamic is, and how to make it work in your advocate’s favor
  • The degree of legislator receptivity to your influence techniques
  • How to compute a specific legislator’s “Influence Quotient” so you’ll know how much influence you could expect to exert
  • The most common investment of staff time and grassroots techniques
  • How to tell whether advocates are influencing legislators or the other way around
  • Why legislators are becoming harder to influence, and how you can change that
  • How face-to-face meetings compare with social media
  • Whether social media strategies improve or degrade relationships with legislators

Register now for Grassroots Influence: Using Qualitative Analysis to Drive Smarter Strategies to start developing your 2019 plans.

Meet Your Webinar Leaders

Amy Showalter is the most widely published grassroots and PAC expert in the nation. She is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). Amy’s blog “Politicking the Bottom Line” was published on, and she currently blogs for Bloomberg Government and Over 500 media outlets have featured her insights, including the Wall Street Journal, The Washington Times, Politico, CNN,,, and Roll Call. She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful … and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”. She has served as a faculty member at the U.S. Chamber's Institute for Organization Management, and as a guest lecturer at George Washington University's Graduate School of Political Management. Amy has a BA in Political Science from Wright State University and an MSA from Central Michigan University.

Who Should Attend

This webinar is of immediate value to any organization that seeks grassroots influence, including associations and nonprofits, lobbying organizations, and national and state trade associations. Attendees who will benefit the most include:

  • Association/nonprofit executives
  • Government relations staff
  • Trade association executives
  • Communications and social media departments
  • Volunteer coordinators
  • Canvassing staff

Register today and find out how to use this vital data on trends and best practices to drive all-new performance from your own grassroots efforts.

Don't wait! Register your entire team today!

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