The Science of “Influencing Up”: What It Is, How to Get It, and Why You Need it For Advocacy, PAC and Your Professional Success | Thompson grants

The Science of “Influencing Up”: What It Is, How to Get It, and
Why You Need it For Advocacy, PAC and Your Professional Success

Webinar • Wednesday, May 19, 2021 • 2:00 - 3:00 PM ET | Qualifies for 1 CAE credit

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When getting what you want means changing the mind of someone more powerful, traditional approaches (including “being passionate”) can actually doom your success. So can tried and true relationship-building tactics.

Engaging powerful people—CEOs, legislators, potential clients, Board members—takes an entirely different approach. From leveraging your reputation and building trust, to recognizing what’s going to be a taboo trade-off in negotiations, there’s a science to “influencing up.”

This new TRENDS webinar shows you the science and how to use it to influence powerful people who can help you grow your advocacy, PAC and career.

Register now for The Science of “Influencing Up”: What it is, How to Get it, and Why You Need it for Advocacy, PAC and Professional Success.

Over 85% of Amy Showalter’s long-term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition. “Influencing up” has been key to their success. In this one hour webinar, she shows you how to apply this same strategy.

Getting “The Underdog Edge.”  You’ll learn why adages like “be passionate and you’ll win” and “one person can make a difference” rarely influence powerful people, while influencing up does. Plus, you’ll have the chance to ask your own questions during the Q&A portion of the webinar.

Reserve your space now to learn Showalter’s seven upward-influence principles plus more than 50 tactics for putting them into action, including:

  • Why the past is prologue: how to leverage your reputation (or fix a less than stellar reputation)
  • How to build trust with those who are apathetic and even averse to your position
  • Relationship-building tactics that do (and don’t) engage powerful people
  • Why showing passing for your cause actually dooms your request when influencing up (except in two situations)
  • How to recognize your prospects’ sacred values and “taboo trade-offs” when negotiating

You’ll come away from this webinar with proven tactics for ethically influencing up–with legislators, clients, your board of directions, your boss, and yes, maybe even your family members.

Register now for The Science of “Influencing Up”: What it is, How to Get it, and Why You Need it for Advocacy, PAC and Professional Success.

Meet Your Webinar Leaders

Amy Showalter, The Showalter Group

What do International Paper, Dow, the National Association of REALTORS® and the American Kennel Club have in common?  They have all turned to Amy Showalter for her expertise and motivation to elevate their government relations influence.  Amy is a grassroots and PAC influence expert who founded The Showalter Group to help associations and corporations increase their grassroots and PAC effectiveness. In fact, over 85% of her long term consulting clients have experienced an increase in budget, staff, PAC contributions and senior management recognition after collaborating with Amy.

She has delivered over 300 workshops and keynotes to over 25,000 grassroots advocates, PAC contributors, and PAC boards of directors, government relations staff, and non-profit volunteer leaders about how to maximize their political and civic influence. For nine years she directed the efforts of the highly acclaimed Nationwide Insurance Civic Action Program (CAP). During her tenure, over 2,000 public affairs professionals across the country ranked Nationwide's program as one of the top two corporate grassroots programs in the country. (Ed Grefe and Martin Linsky, The New Corporate Activism) 

Amy has had over 30 columns published on Forbes.com and Bloomberg Government. She has been cited in over 900 media outlets, including The Washington Times, Politico, CNN Money.com, Foxnews.com, CNBC.com, and Roll Call.  She is the author of “The Underdog Edge: How Everyday People Change the Minds of the Powerful . . . and Live to Tell About It.” (Morgan-James) and “The Art and Science of the BFF: 105 Ways to Build Relationships on the Hill, at the State House, and in City Hall”, which has sold over 16,000 copies. Amy also is the Executive Editor of Creating and Managing an Association Government Relations Program, published by the American Society of Association Executives. 

Who Should Attend

This webinar is of value to associations and nonprofits. Attendees who will benefit most include:

  • Government Relations Staff
  • Advocacy Professionals
  • Communications Staff

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